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WHY LOOKS MATTER WHEN IT COMES TO YOUR FUNDRAISING APPEALS

by Laurie Goodman | May 23, 2019 | Animals, Environment, Writing

Why Appearance Matters It sounds shallow, but looks are important when it comes to an appeal—any appeal. That includes email appeals. No one wants to pull up an email and see a screen full of tiny print. And paragraphs that are 15 lines long are harder to read. In...

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