by Laurie Goodman | May 23, 2019 | Animals, Environment, Writing
Why Appearance Matters It sounds shallow, but looks are important when it comes to an appeal—any appeal. That includes email appeals. No one wants to pull up an email and see a screen full of tiny print. And paragraphs that are 15 lines long are harder to read. In...
by Laurie Goodman | May 14, 2019 | Animals, Environment, Writing
This week I’d actually planned to write about an entirely different topic. But when my inbox got flooded with Mother’s Day Appeals, I knew I had to talk about them. HOLIDAYS AND OTHER SPECIAL OCCASIONS MAKE AWESOME FUNDRAISING OPPORTUNITIES Everyone in the fundraising...
by Laurie Goodman | May 6, 2019 | Animals, Environment, Writing
WHERE ARE YOUR MANNERS One thing I’ve noticed while studying email fundraising copy, is that there isn’t nearly enough thanking going on. In direct response fundraising, the basic formula for fundraising is to Ask for a donation, to Thank the donor for giving, and...
by Laurie Goodman | Apr 29, 2019 | Animals, Environment, Writing
MOST NONPROFITS DON’T EVEN KNOW THEY NEED HELP Why is it that when I ask most nonprofits if they need any help with their online fundraising copy, they say no. They are in good shape. Is it because they can’t afford the costs to hire a writer? Then they...
by Laurie Goodman | Apr 22, 2019 | Animals, Environment, Writing
WHY DO SUBJECT LINES MATTER SO MUCH? I don’t know about you, but when I open my inbox in the morning about 100 emails immediately start downloading—while I’m watching. And as they do, I glance at who they’re from and at the subject lines. Some jump out at me...
